- Google is the review site of choice. 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business — more than any other review site.
- Google and Facebook have become No. 1 and No. 2 for online reviews. Sites that focus primarily on reviews (like TripAdvisor) are seeing less growth than Facebook and Google.
- Reviews are getting shorter. Reviewers are writing simpler and more to-the-point reviews. The average review has gotten 65 percent shorter since 2010 and is now roughly the size of a tweet.
4. There are more and more positive reviews. Reviews are increasingly shifting from being a place where consumers air their grievances to being a place to recommend businesses after a positive experience.
Why are we seeing these changes in online reviews?
I know what you’re thinking: not another report that explains trends by talking about “mobile” like it’s still a buzzword. Putting that aside, as more traffic is mobile, consumers have less patience with typing out long War-and-Peace-style reviews like we saw in the early days of online reviews.
When you’re on a phone, a short, 240 character tweet-sized review is just so much more doable. This partially explains why we’re seeing a decrease in review length.
At Pure, we use what is written as constructive criticism. Each review whether it’s good or bad can be used as a learning curve for every staff member that works within the company and is used to build a greater understanding of how we can improve the home moving experience for customers. To give an example of how we have done this recently: By putting ourselves in the customer’s shoes and looking at how we communicate the letting process to applicants. To us, it's our everyday job. To a client, it's once in a lifetime or once every few years process, which can be stressful, costly and time constrained. Using feedback from an online review we are developing an electronic handout providing time frames and detailing our processes and what is involved, in addition to staff training for how to better communicate this verbally. We are currently running some trials using this format and the feedback has been positive. We plan to roll this out fully over the next Month.
We always encourage all reviews on all platforms as standard and would like to remind anyone who has dealt with Pure as a company to take a few minutes out of their day to write a review for us:
To find out what your property is worth and how we can help you sell your home, contact us on 01603 618618.